Grant Opportunities

JEM Grant - Village of Waterford Tourism Commission

The Village of Waterford Tourism Commission will reimburse up to 75% of a project's first year of eligible promotional costs (but no more than 50% of the total budget).

For some JEM categories, the program offers grant support during the second and third year of a project. Applications must be submitted and approved for each year of funding.

Year 2 and Year 3 applications will not be reviewed before previous years' evaluations have been submitted.

To be funded, projects must show that they will generate an increase in visitors and make a positive economic impact in the local area. Projects should have a broad appeal and target markets outside the local area.

The promotional plan must be consistent with the current statewide marketing plan and target markets beyond the local area. We encourage projects that are creative and beyond the scope of what are normally offered by the organization.

Promotions produced using JEM funding must acknowledge the financial support of the Village of Waterford. This is most often accomplished by including the Village of Waterford logo on print/electronic marketing.

JEM provides a variety of options to assist in the development of marketing initiatives:

  • Destination Marketing
  • New Event
  • Existing Event
  • Sales Promotion
  • One-Time/One-of-a-Kind

Examples of eligible JEM promotional expenses include; e-mail marketing campaigns, magazines, newspapers, radio, TV, digital, direct mail, PR/media kits, influencer marketing and billboards.

Examples of expenses JEM will not reimburse; operational costs (staff salaries, travel costs, facility rental, insurance, etc.), local advertising, direct mail posters and flyers.